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“The shift is very, very significant.”
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“When you're talking to a prime audience bombarded by messages, to have them pay attention to what you say you have to create new and innovative ways to advertise that are more engaging, intelligent and entertaining.”
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“We want to continue to innovate. It's the only way to get ahead of our competitors - and keep up with our card members.”
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“We are trying to create some new way of communicating that is not the traditional advertising story-telling.”
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