“For instance, we show holiday images with the kids using the portable camera and the printer. We show them having fun and being able to print their pictures, and the simplicity of how it all works together.”
“There are some people more comfortable shopping through an online catalog. It only costs us a few thousand dollars each time and the sales we see mean a fantastic ROI.”
“It's an important reminder to us, to keep in mind how customers are going to use [products they purchase]. It's not just, 'Here's the processor speed and hard-drive size,' it's 'Here's how this will help you do the things you do in your life.' You can keep track of how many miles you log, use the computer to get onto various forums, share information, look for new trails.”
