“Festivals are important in Canada for two reasons. It's a big country with many cultures. Our festivals are a place where people go to meet other people and experience new cultural traditions.”
“The reality of our business is that we have to build a sense of momentum from year to year. You have to create an event that people are going to want to buy into before you even know who's playing. The festival has to be more than just a series of concerts. We're offering a total experience of the downtown park, of food and music on a summer night.”
